Building Your Best Life Starts Here!

Discover the simple formula that burns fat, builds lean muscle, and fits your life without extreme restrictions or spending hours in the gym.

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Does This Sound Like You?

As you've grown older, you fear you've missed your chance to get in shape, and that you can't do the things you once could.

You're feeling overwhelmed by conflicting fitness advice and don't know where to start

You want a sustainable plan but you're afraid you'll have to give up wine, family dinners and living life.

You've lost muscle and gained belly fat, even though you don't think your eating habits are that bad.

IF YES, THEN I CAN HELP YOU!

The Built After 50 Program is specifically designed for high-performing men who refuse to accept the “dad bod” stereotype. It transforms confusion into clarity. While most fitness programs target twenty-somethings, this one is tailored for men with careers, families, and responsibilities who still want to look and feel exceptional.

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3 Steps To Achieving Your Goals

Creating A Successful Becomes A Lot Easier Once Your Follow The Right Steps

#1

Reset.

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#2

Rebuild.

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#3

Refine.

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We start by resetting metabolism, hormones, and habits. You’ll uncover your true calorie needs, rebuild your sleep and hydration routine, and set clear daily standards. This is the “clarity phase” where fatigue drops, energy rises, and you feel back in control. No diets, no overtraining—just structure, accountability, and the right habits to set the foundation for fat loss and muscle gain.

Now we rebuild lean muscle and strength through strategic resistance training and personalized nutrition. You’ll use progressive overload workouts designed for joint longevity and hormonal balance. Each week, we fine-tune macros and recovery to maximize fat loss while building muscle density. You’ll start seeing definition, energy, and confidence return—and people around you will notice.

This is where we sculpt, optimize, and sustain. You’ll learn how to adjust calories for maintenance, travel, and life events without losing progress. The focus shifts to mindset, leadership, and legacy—becoming the man who stays fit, balanced, and unstoppable for decades. You’ll leave with a sustainable system and a new identity: Built After 50.

I'm William Parlaman

I’m Bill Parlaman—husband, father, executive, and men’s fitness coach. After turning 50, I realized that “good enough” wasn’t satisfactory. I lost 40 pounds, built muscle, and demonstrated that success in both business and fitness can coexist.

Today, I help men over 40 reignite their motivation, rebuild their confidence, and create lives they can be proud of—focusing on fitness, mindset, and balance. As the Chief Strategy Officer of a national marketing agency, I understand the high-pressure nature of careers and the limited time available for personal development.

That’s why my coaching emphasizes clarity, structure, and results that fit into real life—not bodybuilding camps or starvation diets. Built After 50 is about leadership: leading yourself first so you can lead others more effectively.

My Mission Is To

To help high-performing men over 40 reclaim their strength, confidence, and purpose so they can lead their families, careers, and lives with energy and integrity.

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What Some Of My Amazing Clients Have To Say

"Emily has change my world by helping me scale my business"

Monika Kowalska

"Emily has change my world by helping me scale my business"

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